The reference desk for a decade of industrial change.
To be the independent research firm boards default to when a strategic decision needs evidence stronger than a consultancy slide — across every industry undergoing structural change through 2035.
About Exactitude · 7 years on the desk
Independent market intelligence.
The firm · Since 2019
Exactitude Consultancy, a member of the Ameliorate Group.
We help boards, corporate development teams and category leaders answer the specific market question they're being asked to defend — with evidence they can quote back to the room.
Talk to a research lead
Pune, India
Headquarters
Ameliorate
Group affiliation
How we engage
Syndicated reports, custom research, competitive intelligence, and full-time analyst engagements.
See the practices
The firm at a glance
Vision, mission, history — in four panels.
A concise view of what we set out to build, how we operate today, and where we're taking the firm next.
Turn open-source complexity into a defensible answer.
To synthesize primary interviews, filings and databases into a single argument our client can sign off — inside a calendar they can plan against and with workings that survive audit.
Founded 2019, part of the Ameliorate Group.
Started as a single healthcare research desk in Pune and grew into 14 domain desks covering 30,559 reports today. Operates alongside sister brand Market Insights Reports under the Ameliorate Group (ADCPL).
Doubled coverage year over year, without diluting depth.
Report shelf has grown 30,559 active studies with domain analysts hired ahead of shelf expansion — we scale desks by adding leads first, catalog second.
How we work
Five principles that shape every engagement.
These are not slogans. Every one of them changes what we will and won't do inside a project.
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We are paid by clients, not sponsors.
Every engagement is fee-for-work. We do not accept payment from companies to be included in a report, and we do not sell rankings. When we say a supplier is a leader, it is because the evidence says so.
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The workings ship with the deck.
Every report includes the underlying data workbook and source log. Any figure can be traced back to a filing, a database, a primary interview transcript, or a documented estimate.
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Analysts, not generalists.
Each desk is staffed by analysts who have spent years on the same industry. When you speak to us about a category, you speak to someone who has already read the 10-Ks and the trade press.
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The decision is the point, not the deck.
Every brief starts with the decision the work needs to support. We refuse engagements where the decision is unclear — you get a rewrite, not a proposal.
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Written to survive a hostile audit committee.
Numbers cite sources. Assumptions are labeled as assumptions. Sensitivity analysis is included when the base case has meaningful uncertainty. This is not marketing copy.
The desk
How the research floor is organized.
Every engagement is led by a senior research lead who owns the argument end-to-end, supported by two to four domain analysts. We do not rotate juniors onto engagements — the person on your first call is the person who signs the final deliverable.
Healthcare & Life Sciences
Diagnostics, medical devices, pharma pipelines, digital health reimbursement.
Chemicals & Materials
Specialty chemicals, advanced materials, packaging, substitution economics.
Electronics & Semiconductors
Fabs, packaging, sensors, industrial electronics, consumer components.
Automotive & Mobility
EV cells, ADAS, autonomous stacks, mobility-as-a-service economics.
Energy & Industrial
Renewables, storage, hydrogen, heavy industry decarbonisation.
Consumer, Food & Retail
FMCG, food & beverage, e-commerce economics, private-label growth.
Methodology
Three steps. No black boxes.
Every report follows the same evidence loop, whether it's a syndicated study or a custom engagement.
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01
Secondary + primary
Assemble the evidence
Analysts pull structured data first — databases, filings, trade flows, regulatory registers — then run primary conversations with buyers, users and channel partners to close the gaps. Every source is logged in a source register.
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02
Data analysis
Analyse and validate
We use regression and factor analysis to test relationships and forecast forward. Findings are cross-checked with three independent inputs where possible — filings, primary interviews, and macro indicators.
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03
Market estimation
Size and forecast the market
Bottom-up and top-down estimates are reconciled to a single base case. Sensitivity analysis is applied where the base case has meaningful uncertainty. Every split is traceable to its source.
Trusted by teams at
A partial roster of the buyers who rely on us.
A selection of firms whose research and corporate development teams have commissioned work with us. Names shown alphabetically, not by revenue — client confidentiality respected on scope and outcomes.
Client voice
What buyers say when the engagement is done.
The Exactitude team delivered a global equipment landscape assessment that reshaped how our board approached the FY26 capital plan. Their willingness to be interrogated on every number made the difference — the final deck was signed off in a single review cycle rather than the usual three, and we cited their forecast in the board resolution itself.
We commissioned a segment-level substitution study with a four-week turnaround. Because of their mid-project interim review, we caught an assumption on plasticizer pricing that would have understated our exposure by roughly twelve percent — we corrected the model before the deliverable went to the CFO and repositioned two SKUs inside the following quarter.
Their supplier-side primary research on our category caught a channel shift the trade press had not yet reported. We updated our sourcing strategy inside a quarter as a direct result, moved 18% of category spend to a second-source supplier, and avoided a Q3 delivery gap that would have hit our production line.
The firm, in one line
Independent market intelligence. Written to survive an audit.
We are a research firm, not a marketing shop. Every engagement is authored by a domain analyst, ships with the underlying data workings, and defends every number against the source that generated it.
30,559
Reports on shelf
14
Industry desks
6
Service practices
Working with us
Have a decision on the table? Let's scope the research that supports it.
A 30-minute scoping call is free. We'll tell you honestly whether an existing syndicated report answers your question, or whether it warrants a custom engagement.